With over 16 years of experience in Social, Digital, and Content Marketing, my work is visible across countless organizations’ websites and social channels.
Here you will find two recent projects, with results, that highlight some of the work of which I am most proud!
These projects are also highlighted on my LinkedIn profile, and the results are public. I am not sharing any processes or results that are not publicly available.
Feel free to click through the links in this document to learn more! Please reach out if you have questions. I am happy to talk more about my work and experience.
I am an award-winning Social Media Marketing, Content Marketing, SEO, and Digital Marketing leader focused on delivering real-world digital, social media, growth strategies, and execution plans that deliver ROI. I believe in an “audience first,” data-driven and creative approach to social, content, digital, and growth strategy. I specialize in brand strategy development, project implementation, paid promotion, full-scope reporting. My years of leadership experience and understanding of the ever-changing social, content, and digital marketing mediums set me apart. I have expertise in content management tools, SMMS applications, Google Analytics, SEO, AdWords, Native ads, Paid Social, Paid Digital, Influencer Marketing, PR, Facebook, LinkedIn, Twitter, Instagram, TikTok, YouTube, etc.
In 2021, featured in a LinkedIn Articles beta program which was highly successful and sparked a LinkedIn Case Study and blog post to support LinkedIn’s launch of their new product.
In 2022, featured in LinkedIn Newsletter alpha program for brands.
In 2019, LinkedIn created an internal case study based on the success of my paid sponsored content campaigns.
In 2019, I created a social campaign to celebrate International Women’s Day. The UGC campaign invited our US team, our US external audience, partners and vendors, and our Global Randstad family to participate. The hashtag created for the campaign trended over the official IWD hashtag that day.
My credentials include over 16 years of brand, strategy, social, content, creative and digital marketing experience. I’m involved in every aspect of content development, from brand strategy to execution. My specialty is turning content into relationships and lead-generation opportunities. I support campaigns and content through innovation and creative execution and to drive revenue and results.
I’ve worked in numerous verticals, including Academia (University, Alumni Association), Publishing (National Magazine, Book Publisher), Non-Profits (International Relief), Healthcare (Therapy & Rehabilitation), Entertainment & News (Personalities & Networks), Local Events (Regional festival), Finance (International Banking Institution), Food Services (National QSR chain), International Logistics (Shipping & Procurement), Home Services (Local, National), Agencies (Advertising/Media, Digital and PR), Sports (NASCAR & NHL), Staffing & HR Services, and more.
I currently live in Melbourne Beach, FL. I have a Bachelor’s Degree in History and a Masters in Humanities. I love my family, travel, sports, books, music, and theater.
Karen Pace
214.282.4857
karen@pacefamily.us
http://linkedin.com/in/kpace